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Website Architecture - The layout and design framework of a web site and each of its pages. The relationship between each page and the whole website, as well as the relationship between each page and every other page, is the primary consideration when designing a website from an architectural standpoint. How both content and navigation are positioned on each of the pages is also an extremely important consideration, both for the end-users visiting the site, and for search engine optimization.

Website Navigation - The method(s) by which both users and search engine "spiders" travel from one page to another. Site navigational systems are composed of sets of "hyper-links" that form a intelligent system that link, or enjoin, related pages to each other. There are three different kinds of links, and each have a specific place in website architecture:

• Image links - Users click on an image to "travel" to another page. "Alt text" tags are used to provide information about the subject matter contained on the page.

• Text Links - Users click on a word or phrase to load the linked page. The "anchored text", or clickable text, is designed to be descriptive of the page's content, and is extremely important when considering search engine optimization.

• Encoded Links - Text or image links that are specifically written in a programming language such as Java or javascript. The user will never notice the difference with an encoded link, but the search engines handle these links differently, in that they are usually not recognized as links at all.

Page Structure and Layout - The use of the heading section, footer section, banners, left and right content columns, and the main content area of the web page. Website architecture considerations include positioning content in a manner that is friendly to search engine spiders and readily available to end users.

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...did you know?

...that acquiring sitewide links from other websites can potentially harm search engine rankings with Google, but can also provide an excellent boost in ranking power on MSN and Yahoo? Only a qualified SEO expert can evaluate when and where such link acquisitions are safe for all of the major search engines.