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Website
Navigation: Text Links Website Architecture |
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Text LinksOur main page on website navigation stresses the importance of link anchor text, which is the text that website visitors actually click on to access another page ( or "jump to" a location on the current page ). The search engine algorithms of today's web give a great deal of weight to the words contained within text links. However, the wise website architect would do very well to remember that while the words contained in the "clickable" link anchor text are "lent" to the page one is linking to, the search engines also interpret link anchor text as actual page content. This can be either a blessing or a burden, depending on how pages have been designed. As a practical example on text link navigation, consider a text link menu with 3 links to three content pages: An improper construct might look something like this:
Pretend for a moment, that you a search engine spider examining this text link navigation system. While there is nothing wrong with the system, the text links are not accurately descriptive: - Navigation - With experience, a website architect can learn to create text link navigation systems that speak extremely clearly to the search engine "spiders", and in a manner that reinforces the existing page's content as well as lending just the "right" PR to the pages being linked into.
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