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Recognition on Wikis What is even more powerful than social bookmarking and online social networking for search marketing? Recognition on wikis. Websites such as Wikipedia are rapidly becoming primary sources for information for the general, searching public. This is largely due to Wikipedia's prominance in the search results on Google for hundreds of thousands of search terms. Since wikis are written, edited, and maintained by the general public, it can be a great triump to successfully get an article listed as a source on any major wiki. While it is true that most wikis use the "do not follow" link specification for Google, there are still great advantages to getting a link. Why is this method more powerful than social bookmarking and social networking sites? Simple: Individuals involved in social networking have a very short attention span. Individuals seeking information are in a very different mental space; one that could place your project and ideas at the forefront of their decision making process.
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