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MSN Search Engine by Microsoft: The Future of MSN Ranking Results

Microsoft's new search engine ranking algorithm will calculate refined search results by utilizing a system that combines directory results and the more typical, "search engine" matched results, according to Microsoft's Patent Filing, dated July 3, 2002.

Keywords / key terms will be attached to nodes via a parent-child directory structure. When a user performs any search, he or she will be presented with initial query results, as well as "browseable" node links to further refine the initial search results.

Microsoft further reveals that the "browseable" directory results based on the query will be provided by utilizing an underlying data structure composed of both categorized and uncategorized nodes. Users will be able to refine or broaden the returned search results.

"Search engines typically are unable to provide a hierarchical relationship between data entities."
            - Microsoft's United States Patent Application 20030126235, Background [ 0013 ]

Apparently, Microsoft's goal is to provide relevant search results to queries based on a conceptual model as well as results based on standard mathematical phrase matching algorithm factors.

Other Interesting notes from the Patent Application:

• Concept Data: Key phrases are associated with the search topic. Concept data structures are created by a human editorial staff, data sites ( websites ), and or other data sources.

• Category Data: A group [ of hyperlinks ] associated with a search term

• Concept Data linked to a Category Data: Multi-source nodes linking concepts to a Category ( this useful in cases where words would not be readily linguistically identified with an actual topic, but where there is a direct conceptual link )

• Looksmart is directly referred to in the patent application as a directory source

• The patent is filled with references to modified data sets performed by editorial staff, including creating, shortening, or otherwise changing the data and/or structure to provide meaningful results. The patent mentions combining directory results and other data repeatedly.

• Popularity - Query logs imported from Looksmart will be used to create a popularity rating for a key phrase

Back to: Search Engine Optimization

...did you know?

...that providing fresh content on all of your website pages can help maintain your search engine rankings and keep your site up to date in the search engine caches'? A professional website architect knows how to balance fresh content with other SEO factors such as key term density, proper page text lengths, and more.