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DMOZ |
Google Dominates
the Search Engine World
Google officially opened their doors in September of 1998. By June
of 2000, Google officially became the world's largest search engine,
answering 18,000,000 search queries daily. Near the end of June,
Google signed a search results service contract with Yahoo, Inc.,
virtually sealing their future as the world's leader in search results.
Currently, as of June 2003, google processes over 200,000,000 search
queries daily.
"Google's mission remains unchanged: to organize the
world's information and make it universally accessible and useful." -
quote from the google.com website
Google gained the status as the world's best search engine by understanding
its own mission, and implementing it in a way that was attractive to:
-
End users surfing the internet
-
Technical users powering the internet
- The corporate powers that fund and financially drive the internet
Understanding Google's formula for success is critical to planning,
designing and implementing websites from a search engine optimization
perspective. Clearly understanding how Google organizes data, makes it
accessible, and especially how it determines usefulness is the key not
only to solid search engine positioning in today's results, but sealing
a prominent position in the search engines of tomorrow, whose sophistication
will grow geometrically.
Our opinion based on studying the trends and emerging technology:
- Organic content ( content that is not found elsewhere
) will become more important as linguistic experts develop methods
to evaluate and filter out duplicate information as a part of search
engine ranking algorithms
- Search engines will develop the ability to study web pages
and develop a value system based on complex language analysis
- PR ( popularity rating ) technology will become
increasingly sophisticated in the ability to filter out artificial
and non-relevant links. Aged links will become more of a requirement
for ranking.
Back to: Search
Engine Optimization
...did you know?
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...that acquiring sitewide links from other websites
can potentially harm search engine rankings with Google,
but can also provide an excellent boost in ranking
power on MSN and Yahoo? Only a qualified SEO expert
can evaluate when and where such link acquisitions
are safe for all of the major search engines.
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